ZTE has deployed a VAS platform for Vodafone Essar in India and it enhances VAS revenue. Vodafone customers can avail the Vodafone Newswrap, a Mobile Newspaper service offering the latest news and happenings from around the world, right on their mobile phones.
As a part of the project, ZTE India has created the MNS and MMSC platforms under a revenue-sharing model. This enables ZTE to emerge as an end-to-end VAS solutions provider alongside being an equipment provider. The company is aggressively expanding its capabilities in the VAS segment as it focuses on winning a substantial share of the upcoming Value Added Service projects in the country, said a statement.
Cui Liangjun, CEO, ZTE India, said, 揥e are extremely happy that our first long-term partnership on a revenue-sharing model in India is with Vodafone Essar and look forward to further strengthening this association. The success of the mobile newspaper project serves to highlight ZTE's focus on addressing the end-to-end requirements of Indian telecom operators and emerge as their preferred partner. We will continue to expand our VAS offerings and will aggressively focus on attaining leadership in the segment by offering innovative VAS solutions.